6-8 Figure ARR Shopify Brands

I'll Get You 30% Higher ROAS Within 72hrs

You don't get results, you don't pay.

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**#1 Independant UK Media Buyer | Trusted by Famous DTC Brands

7-9 Figure DTC Brands | #1 UK Growth Marketer

Your Ads Should Scale Profit.Not Just Revenue.

I help increase incremental contribution margin by getting new customers cheaper via paid social for profit-optimized growth.

Book Your Paid Media Review →

Work directly with Maz. No account manager. No junior handoff.

$10.9MAd spend · 2025

$4.06MNet profit · 2025

$329M+Revenue Generated

120+Brands Worked With

+115%Net Profit vs Prior Period

2017Buying Media Since

The Real Problem

Your ROAS Can Look Fine While Your Profit Gets Worse.

Most established brands don't have a simple Meta Ads problem. They have a paid-acquisition economics problem. Revenue can rise while marginal CAC deteriorates, attribution overstates performance and contribution profit gets squeezed.

01Rising Marginal CAC

Each additional pound of spend becomes increasingly expensive.

02Misleading Attribution

Platforms take credit for revenue they didn't necessarily create.

03Margin Compression

Top-line growth can hide deteriorating acquisition economics.

04Revenue Without Enough Profit

More spend looks like growth without enough bottom-line impact.

CAC Drops When You Get This Right

£92.20 → £19.37 CAC.

-78.99%Customer Acquisition Cost

CPA RESULT SCREENSHOT

What Actually Matters

Platform ROAS ≠ Your P&L.

Meta and Google report attributed revenue. Your P&L tells you whether that revenue was worth buying.

What the platform reports

£1 Ad Spend

£4 Attributed Revenue

4.0x ROAS

What the business needs to know

£1 Ad Spend

Incremental New-Customer Revenue

COGS + Fulfilment + Discounts + Variable Costs

Contribution Profit

Where Profitable Scale Actually Breaks

CAC Isn't Just an Ads Manager Problem.

The constraint can sit in measurement, capital allocation, creative, conversion or the economics of the business itself.

01Measurement

New customer acquisition, incrementality, blended performance, marginal CAC and attribution.

02Capital Allocation

Where the next £1 of spend creates incremental contribution and where it destroys it.

03Creative

What customers are responding to, what is saturating and what needs to be tested next.

04Conversion

Landing pages, offers, CVR, checkout friction and the parts

2025 Independent Portfolio

$10.9M Spend. $27.7M Revenue. $4.06M Net Profit.

One recent year as an independent growth marketer and media buyer. I've managed larger budgets across my career since 2017. This is simply a recent snapshot of the accounts I managed in 2025.

$10.87MAd Spend

$27.71MOrder Revenue

$4.06MNet Profit

+115%Net Profit vs Prior Period

2025 PORTFOLIO SCREENSHOT

Results

The Numbers Should Do Most of the Talking.

Scale Without Destroying Efficiency

+105% Spend
+97% Revenue

Paid spend more than doubled. Incremental revenue followed and profit increased.

19-DAY SCALING SCREENSHOT

Rapid Turnaround

+1,060%
Net Profit

This is what happens when you remove non-incremental spend with proper capital management.

3-DAY RESULT SCREENSHOT

High-Volume Account

$676K Spend
$203K Profit

$676K in paid media managed while producing $203K in net profit.

HIGH-VOLUME ACCOUNT SCREENSHOT

Large-Scale Growth

$11.2M
Blended Sales

$4.75M in ad spend alongside approximately $2.39M in net profit.

LARGE-SCALE SCREENSHOT

Why Scale Group

You Probably Don't Need Another Traditional Agency.

Typical Agency Model

Account manager between you and the buyer

Junior or mid-level execution

Large client roster

Platform-level success metrics

Channel-by-channel optimisation

Media buying treated as a silo

Working With Me

Work directly with the senior operator

Hands-on analysis and execution

Limited number of engagements

Business-level acquisition economics

Measurement + media + creative + conversion + economics

Success judged by commercial impact

Fit

This Makes Sense If You're Already Past the Basics.

Good Fit

Established Shopify / DTC brand

Already spending $30k-$5m/mo on ads

You care about contribution margin and profitable growth, not just platform ROAS

Probably Not a Fit

Launching your first advertising campaign

Very small monthly paid-media budget

Looking for cheap campaign management

Only want platform recommendations implemented

Expect scale without fixing wider business constraints

Paid Media Review

Find the Biggest Constraint Holding Back Profitable Scale.

We'll look at your acquisition economics, where spend is working, where it isn't, and what is most likely limiting profitable scale.

Book Your Paid Media Review →

Your current acquisition economics

How Meta Ads, Google and blended performance are being measured

Where spend is creating incremental value and where it isn't

Whether measurement, media, creative, conversion or business economics is the main constraint

The highest-leverage opportunities I see

Results First

I Prefer to Put My Money Where My Mouth Is.

For selected engagements, I structure the relationship around an agreed performance outcome.

If the agreed result isn't achieved, you don't pay.

The exact structure depends on the account, baseline and opportunity.

See If Your Brand Qualifies →

FAQ

Before You Book.

Do you replace our existing agency?

Not necessarily. Some brands hire me instead of an agency. Others bring me in alongside an existing team because they want a senior operator looking at acquisition economics, measurement, capital allocation and growth constraints.

Do you only work on Meta Ads?

No. Meta and Google are my primary channels, but I've also worked across TikTok, AppLovin, Pinterest, Snapchat, Bing and others.

Do we need to be on Shopify?

Shopify DTC brands are the main focus because that is where most of my experience and strongest proof sits.

What size brands do you work with?

Usually established DTC brands already spending around $30k to $5m per month on ads.

What can you actually help with?

Media buying is only one part of it. I look at measurement, incrementality, marginal CAC, capital allocation, creative, conversion, contribution margin, unit economics, LTV and payback to identify what is actually limiting profitable scale.

How quickly can you identify problems?

Some problems become obvious very quickly. Others need more data, testing or enough time to separate signal from noise.

Do you guarantee results?

For selected engagements, I can structure the relationship around an agreed performance outcome. The exact guarantee depends on the account, baseline and opportunity.

Who actually works on the account?

Me. No account manager and no junior media buyer taking over after the call.

Profitable Scale Starts With Better Decisions

Your Next £100k of Ad Spend Should Do More Than Grow Revenue.

It should acquire incremental customers, increase contribution margin and produce more profit.

And you should know why.

Book Your Paid Media Review →

$329M+ revenue generated · 120+ brands · Buying media since 2017