6-8 Figure ARR Shopify Brands
I'll Get You 30% Higher ROAS Within 72hrs
You don't get results, you don't pay.
**#1 Independant UK Media Buyer | Trusted by Famous DTC Brands
© 2026 Scale Group LTD. All rights reserved.
For Established Shopify DTC Brands
Your Ads Should Scale Profit.Not Just Revenue.
I help established DTC brands identify where paid media is leaking incremental profit — then fix the measurement, capital allocation, creative and conversion constraints preventing profitable scale.
Work directly with Maz. No junior salesperson. No generic agency pitch.
The real problem
Your ROAS Can Look Fine While Your Profit Gets Worse.
Most established brands don't have a simple Facebook Ads problem. They have a paid-acquisition economics problem. Revenue can rise while marginal CAC deteriorates, platforms over-credit themselves and contribution profit gets squeezed.
Each additional pound of spend becomes increasingly expensive.
Platforms take credit for revenue they didn't necessarily create.
Top-line growth can hide deteriorating acquisition economics.
More spend looks like growth without enough bottom-line impact.
Real account evidence
£92.20 → £19.37 Cost Per Purchase.
Paid acquisition had previously been generating purchases at approximately £92.20 each. After restructuring the acquisition approach, cost per purchase fell to £19.37.
What actually matters
Platform ROAS ≠ Your P&L.
Meta and Google are useful advertising platforms. They are not your finance department.
How I work
I Don't Treat Media Buying as an Isolated Function.
If measurement is wrong, changing bids won't solve it. If creative is the constraint, restructuring campaigns won't solve it. I look at the acquisition system as a whole.
Understand new-customer acquisition, blended performance, incrementality, marginal CAC and contribution margin.
Identify where spend produces incremental value and where the next £1 should actually go.
Turn paid-media performance into better decisions around
Operating at scale
Serious Ad Spend Requires Serious Decision-Making.
The important part isn't simply spending more. It's ensuring scale still produces meaningful commercial returns.
Selected account results
The Numbers Should Do Most of the Talking.
+97% Revenue
Paid spend more than doubled while revenue increased at almost the same rate.
Net Profit
Rapid improvement in account economics while reducing unnecessary spend.
$203K Profit
Meaningful monthly media volume while maintaining positive bottom-line performance.
Blended Sales
$4.75M in ad spend alongside approximately $2.39M in net profit.
Why Scale Group
You Probably Don't Need Another Traditional Agency.
Typical agency model
Working with me
Fit
This Makes Sense If You're Already Past the Basics.
Good fit
Probably not a fit
The person behind the work
I've Been Buying Media Since 2017.
I'm Maz.
I've worked across more than 120 brands and helped generate more than $329M in advertising revenue.
My primary specialisation is Meta and Google, with experience across TikTok, AppLovin, Pinterest, Snapchat, Bing and others.
You work directly with me. No handoff after the call. No junior buyer taking over.
Paid Media Profit Review
Find the Biggest Constraint Holding Back Profitable Scale.
This isn't a generic discovery call. We'll look at how paid acquisition currently works inside your business and identify where the largest opportunity may exist.
Book Your Paid Media Profit Review →Results first
I Prefer to Put My Money Where My Mouth Is.
For selected engagements, I structure the relationship around an agreed performance outcome.
If the agreed result isn't achieved, you don't pay.
The exact structure depends on the account, baseline and opportunity.
FAQ
Before You Book.
Do you replace our existing agency?
Not necessarily. Some brands work with me instead of an agency. Others bring me in because they want a senior specialist looking at measurement, capital allocation or acquisition economics while their existing team continues operating.
Do you only work on Meta?
No. Meta and Google are my primary channels, but I've also worked across TikTok, AppLovin, Pinterest, Snapchat, Bing and others.
Do we need to be on Shopify?
Shopify DTC brands are the primary focus because that's where most of my experience and strongest proof sits.
What size brands do you work with?
This is designed for established businesses already investing meaningful amounts into paid acquisition.
How quickly can you identify problems?
Sometimes major issues become obvious very quickly and I've completed successful turnarounds in days. Other constraints require more data and testing.
Do you guarantee results?
For selected engagements, I can structure the commercial arrangement around an agreed performance outcome. The exact guarantee depends on the baseline, account and opportunity.
Who actually works on the account?
Me. You won't be sold by one person and handed to somebody junior after signing.
Profitable scale starts with better decisions
Your Next £100k of Ad Spend Should Do More Than Grow Revenue.
It should create incremental customers. It should generate contribution. It should produce profit.
And you should know why.
$329M+ generated · 120+ brands · Media buying since 2017